Tonight I was checking my e-mail and on the ad bar I noticed this ad:

Well, I am always up for a good Hysterical Video so I clicked it and was treated to this Video (Check out the Gecko in the background, and the ‘money you could be saving with Geico to the right). I was a big fan of the Numa Numa guy (Gary Brolsma) when he hit it big back in 2005, so I appreciated the ‘virtual shoutout’ with the Spoof of a Spoof.
What we should take from Geico’s current campaign is that there is power in YouTube and that viral videos do gain viewers. Geico has done such a good job establishing their brand that there is no links to Geico’s website. They also have created 3 other Viral Video Spoofs (VVS) to drive traffic. Check out the YouTube profile [itstheGecko]

Also to capitalize on March Madness check out the basketball next to the Geico at the top of their webpage, and also the drawing of a basketball court for the background of the page. Marketing with current events in mind at its finest.

Oh, if you are interested in downloading the catchy tune that you hear when the money you could be saving is around you can do that too.